Located in Port St. Lucie, Florida, St. Andrews Park offered a fully amenitized lifestyle not typically found at its price point. While other townhome communities in the market focused only on price/value, GBR positioned St. Andrews Park as a community that not only offered value, but did so without compromising quality of life. The overall quality of the community was established and carried through from the website to the external marketing materials and signage through the arrival at the sales environment, all designed by GBR. This approach differentiated the community while appealing to a whole segment of the market aspiring to more than basic housing.