Signs are a direct form of visual communication that provide information and direction, outdoor advertising and brand promotion. Unlike other forms of marketing, the results are not easily measurable. How do we determine the effectiveness of a sign in conveying who you are and what you are trying to sell? Continue Reading…
It is time to get on Pinterest
To be honest, we haven’t given Pinterest the amount of attention that it rightfully deserves. Like many, we initially branded it as a female centric crafting site; we were wrong. For a while now, Pinterest has proven its worth in the social media community and many large business have taken Continue Reading…
Who do I hire to do SEO for my website?
If you are asking yourself “who do I hire to do SEO for my website?” The truth is there is a plethora of companies out there promising the moon if hired. It can be scary for a firm to put their faith in a company when it comes to SEO Continue Reading…
Twitter’s got power!
Don’t believe us? Ask Brandon Eich.
Brandon Eich one of Mozilla’s co-founders was recently promoted to CEO. His term as CEO lasted only eleven days and ended with him resigning from Mozilla. Shortly after he was appointed a firestorm sparked by employees, was unleashed on Twitter.
Six-years-ago Mr. Eich had donated $1,000 Continue Reading…
Lines between advertising and content continue to blur
Advertising and Content
Branded content has changed drastically. Advertising is taking the form of content and visa versa. In the next few years the advertising of yesteryear will have very little effect if at all. Advertising that isn’t entertaining or that doesn’t share useful content won’t yield results, particularly as Millennials Continue Reading…
Are you outsourcing?
One of the most common questions we get asked by prospective clients is “who will be working on my marketing campaigns?” It seems basic, but it is a crucial question to ask. More and more marketing firms are outsourcing major components of their services to other companies some local, others Continue Reading…
What is rich media anyway?
A rich media ad is a type of internet advertisement that uses more advanced technologies to interact with the user. This can include ads with streaming video, expansions, or mouseover effects.
The primary function of display advertising is to engage with users. This is different than search engine ads whose primary Continue Reading…
Usability and User Experience
When it comes to designing a website usability and user experience (UX) are key components. The user experience focuses on having a deep understanding of users, what they need, value, and their ability. It also takes into account the business goals and objectives expected to be accomplished by the website. Continue Reading…
What is the Google Algorithm anyway?
When it comes to Search Engine Optimization (SEO), there are a lot of misconceptions. These misconceptions stem primarily from the belief that there are only a certain number of people privy to the changing Google Algorithm. The truth is that the ever-changing algorithm is completely unknown to everyone. That doesn’t Continue Reading…
Search, social and display, oh my!
At times some of the terminology used by people in the ad industry can leave you tongue tied, and clueless. The intent is that by the end of this blog you will understand search engine marketing, social media marketing, and display advertising at least on a basic level.
Let’s begin by Continue Reading…