Our best advice to clients is to focus their efforts. It is easy to get carried away and want to be everything to everyone. For example as a marketing company we can handle all industries but it is best that we focus on a select few.
Marketing messages are stronger when they are focused. Rather than throwing everything against the wall, it is important to define your offering and the right recipient. When you have a niche it is much easier to define your market, and as a result sell your services.
It is good to offer a specialty to clients and not spread your capabilities too thin. Having a specialty can also result in more revenue, and fewer dollars spent marketing different services.
Offering too many products or services can also be overwhelming for people who may not be as knowledgeable in your area of business. Typically it is best to offer clients simple solutions to their problems.
We help clients find their niche, and market it to the right audience. As part of our marketing strategy we will help you hone in on what you should offer, and to whom. We won’t just sell your advertising services without helping you understand whom you should market to and what you should market to them.
We’d love to meet with you for a free consultation. Let us show you how we can increase your revenue.