The thought of wearing your technology seems as though it could only exist in the Jetsons, something belonging to the future but it is the near future and in some cases the present.
Its tech world meets real world. Your technology will come with you; it will be on your glasses, your watch and your clothes. The way that brands deliver messages will be forced to change and new opportunities will be created. Marketing on the go, wherever you go.
Information will be available hands-free and will become a part of the individual versus a device that you take with you. Advertising dollars won’t be wasted, as advertising will become easier to segment and target. We will witness a phenomenon similar to the movie Minority Report in which ad messaging is targeted on an individual basis.
This is an exciting time in which web programming will become a more critical component of marketing. Advertising will be the result of integrated brand experiences that are customized for hands-free technology.
At GBR Associates, Inc. we are constantly monitoring the latest trends and ensuring that our marketing is specific to various media. Marketing is constantly evolving, and as such we must evolve with it or risk losing out on business for our clients.