Signs are a direct form of visual communication that provide information and direction, outdoor advertising and brand promotion. Unlike other forms of marketing, the results are not easily measurable. How do we determine the effectiveness of a sign in conveying who you are and what you are trying to sell? What prompts someone to take action based on what they have seen? Research has shown that consumers think with both their rational and emotional minds but that purchase decisions are made primarily for emotional reasons.
Check out these signs. What emotions do they convey? How effective are they?