One of the most common questions we get asked by prospective clients is “who will be working on my marketing campaigns?” It seems basic, but it is a crucial question to ask. More and more marketing firms are outsourcing major components of their services to other companies some local, others abroad. This can be scary for many clients. Most clients want to know exactly who will be working on their campaigns, and we can show them.
At GBR Associates, 90% of everything we do is done in-house. Want to meet the team that will be working on your marketing projects? Sure.
Hiring an ad agency is an important decision, and knowing who will be working on your marketing is a large part of that decision. Outside vendors are a tool used sporadically so we can ensure that we are not limited to the services we can provide our clients. For example, when creating a video we partner with trusted firms to ensure that we always deliver the best video production.
When agencies outsource integral services, they lose accountability. The goal of outsourcing should be to provide better services not to save money. Any services we list on our site are done in-house. When we get into more specific services that require a very expert level of talent we work with the best vendors.
In our experience one of the biggest issues with outsourcing our integral team is the lack of knowledge that is created by the separation. At the office things are constantly changing and new information is always brought to light, when an outsourced team is hired they are only privy to the information provided. It creates a disconnect in information which can ultimately result in the poor execution of a campaign. For daily tasks it can create a large burden.
We take a tremendous amount of pride in servicing our clients almost entirely in-house. It may limit the number of clients we can handle at any given moment but we don’t mind it at all. It allows us to dedicate much more attention to our clients and execute award-winning campaigns that generate tremendous results.